Jun 2, 2026
Have you felt stuck lately sales flatlining, content fizzling,
and wondering what happened? I’ve seen more change in this space
over the last 12 months than in the past decade. AI’s rewriting the
rules, algorithms are pickier, and everyone’s drowning in
offers.
It’s like riding a roller coaster blindfolded… until you get off
and finally see the tracks. That’s why I’m kicking off a three-part
podcast series on how I’d build a business from scratch in 2026
starting with what’s actually changed and why old tactics won’t
work anymore.
Today on the podcast, we dive into part one: The New Rules of the
Game
Listen in and discover:
• Why AI isn’t just a fancy tool it’s rewriting how people consume
information
• The “river” of content that’s never been bigger and the blockers
keeping you out
• How ultra-specific messaging (not features) is your new secret
weapon
• Why ads → webinar is yesterday’s playbook and what to do
instead
• The power of organic virality + retargeting your top-performing
clips
If you’ve ever wondered why people aren’t buying despite your best
offers, this episode will light the path forward.
Tune in now and learn what you need to thrive in the era of AI,
algorithms, and attention scarcity.
Ready to go further into building a business? Check out this free resource from my mentor and friend James Wedmore: brandonlucero.com/bbd
Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com