Feb 24, 2026
Everyone’s losing their minds over AI. Some hail it as the
greatest thing since sliced bread. Others warn it’s going to kill
authenticity. Meanwhile, sales and followers are swinging wildly
all around us.
I got caught in the swirl myself. After a tough year—divorce,
stalled launches, ghosted inboxes—I realized I’d lost sight of why
I’m here: to teach communication that heals, connects, and
transforms.
Today on the podcast, I’m breaking down the three camps in the AI
craze and why the sweet spot isn’t utopia or panic—it’s treating AI
as the ultimate amplifier for your true voice.
Listen in and discover:
• The 3 AI camps shaking up the course world—and which one drives
real results
• Why your essence and heart can’t be replaced (and how to weave
them into your prompts)
• How AI can finally bridge the gap between your teaching and your
students’ breakthroughs
• The single change you must make when sales sputter from shortcut
chasing
• My blueprint for using AI to magnify your impact, not replace
you
If you’re done with the hype cycle and ready to use AI as a tool to
magnify what makes you unique, this episode is for you.
Tune in now and learn how to thrive in the wild, wild west of
AI.
Did you enjoy this episode? I’d love it if you’d share it on
Instagram and tag me @iambrandonlucero!
Thank you for supporting the show.
Find me on:
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com