Jul 28, 2026

I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls.

Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,”...

Jul 21, 2026

Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. 

They knew their content wasn’t landing. They knew they...

Jul 14, 2026

Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you.

I spent eight...

Jul 7, 2026

Ever wish your audience felt like you were reading their mind?

You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!”

Think about a doctor who pinpoints your exact symptoms...